Chief Marketer Staff

• Making the Movie

  It’s dark. It’s quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

• Agencies

  Catalog Q&A

  Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

• Agencies

  letters to the editor

  GOING NOWHERE? I love to read Ray Schultz’s column. And I hope he doesn’t miss the e-mail announcing that Bob Wientzen has resigned (Direct Hit, Nov.

• Miller Time on the Town

  IT STARTED AS A PARTY AND ENDED AS A TV CAMPAIGN Miller Brewing Co. last month wrapped up an innovative on-premise/on-air campaign that let bar-goers

• Agencies

  Makeover Maven: Who’s Selling What to Whom?

  This ad by Accenture is part of a series that is apparently running widely in both general-interest and business publications. I puzzled over it for quite

• Flame Out For Burger King?

  At press time, the $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms had hit a major bump in the road. London-based

• Agencies

  Training Firm Turns to E-mail, Webinars

  Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October

• Agencies

  Noonan’s Game Plan

  DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

• Acquisitions

  MICROSOFT BUYS MAP SERVICE Microsoft, Redmond, WA, agreed to pay $96 million for former competitor Vicinity, Sunnyvale, CA, a company that helps consumers

• Agencies

  FTC Targets Negative-Option Plans

  Negative-option marketing is facing increased scrutiny as the government steps up enforcement measures and the industry implements stricter guidelines.