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Chief Marketer Staff

  • DIRECT Listline

    Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

  • DIRECT Listline

    Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

  • Letters to the Editor

    Re: Loose Cannon: The DOD

  • DMI Wins PC World Magazine

    Direct Media Inc. has been named to manage the 787,000-name PC World Magazine subscriber list and package insert program. The appointment takes effect

  • Katz Named as Head of Neiman Marcus Stores

    The CEO of Neiman Marcus Direct has been named president and CEO of the Neiman Marcus Stores. Karen Katz will oversee merchandising, store operations,

  • DIRECT Listline

    Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

  • Best Buy, Partsearch Launch Parts Catalog

    Electronics retail chain Best Buy Co. Inc. has teamed up with Partsearch Technologies Inc., to launch a master catalog of spare parts for consumer electronics,

  • Ray Schultz-Editorial Director

    Ray Schultz, the editorial director of Direct magazine, has been covering direct marketing for 20 years. He joined DM News as a freelance reporter in

  • E-Relevant

    If there’s ever been an argument for promotion over advertising, it’s the Internet. On one hand, promotion on the Web is booming almost every campaign

  • Speak Your Piece

    Tis the season for marketers to finish up 2002 and start executing campaigns for 2003. That makes it a good time to reflect on the past year what worked,