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Chief Marketer Staff

  • Best Buy, Partsearch Launch Parts Catalog

    Electronics retail chain Best Buy Co. Inc. has teamed up with Partsearch Technologies Inc., to launch a master catalog of spare parts for consumer electronics,

  • DIRECT Listline

    Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

  • Mail Stream: A Report on Incoming Direct Mail

    Orvis – The Dog Book Sporting catalog Orvis has long featured canines on its covers. It has used heroic shots of Labradors, Springer Spaniels and other

  • DIRECT Listline

    Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

  • DIRECT Listline

    Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

  • Letters to the Editor

    Re: Loose Cannon: The DOD

  • Best Buy, Partsearch Launch Parts Catalog

    Electronics retail chain Best Buy Co. Inc. has teamed up with Partsearch Technologies Inc., to launch a master catalog of spare parts for consumer electronics,

  • Ray Schultz-Editorial Director

    Ray Schultz, the editorial director of Direct magazine, has been covering direct marketing for 20 years. He joined DM News as a freelance reporter in

  • DIRECT Listline

    Hispanic Homeowners This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through

  • DMI Wins PC World Magazine

    Direct Media Inc. has been named to manage the 787,000-name PC World Magazine subscriber list and package insert program. The appointment takes effect