Chief Marketer Staff

• Hill, Holliday Wins American Healthways Account

  Hill, Holliday has been selected to handle brand communication efforts for American Healthways, a disease management firm. Billings were not disclosed.

• Mail Stream: A Report on Incoming Direct Mail

  Dissent A new, updated No. 10 package was mailed recently from the left-wing quarterly Dissent. The promotion is the first tracked in some time, and like

• Airgas Offers ECatalog to All Web Visitors

  Airgas Inc. has made available its eCatalog to all visitors to its Web site, not just its registered users. The availability of the eCatalog to a broader

• ETS-Lingren Taps JH&A For DR Branding Effort

  ETS-Lindgren, a developer of electromagnetic testing equipment has tapped JH&A Advertising, to create a direct response print branding campaign. The budget

• Indian Hotel Chain Joins Delta SkyMiles Program

  Taj Hotels, Resorts and Palaces has become a partner in Delta Air Lines

• Promote It Launches Health Club Sampling Program

  Promote It will launch a new member appreciation program geared toward health clubs and fitness facilities in January. The new program, Fitness Rewards,

• Short Cuts

  R.H. Donnelley Corp. CEO David C. Swanson has been named the company

• Outsider Control of Reader’s Digest Increases with Stock Combination

  The Reader

• E-Mailer Silverpop Acquires Epigraphx

  Silverpop, an e-mail marketing and customer communication firm based in Atlanta, has acquired Silverpop, an e-mail marketing products and services provider.

• Advo Expands Distribution in Indiana

  Advo, Inc., Windsor, CT, has almost doubled the frequency of its targeted advertising programs in Fort Wayne and South Bend, IN. The Windsor, CT-based