Chief Marketer Staff

• DIRECT Listline

  Macintosh Masterfile Worldata is the new manager of the Macintosh Masterfile from Ziff Davis Media. These 240,116 professionals are users of products

• BURGER KING DROPS PRICE BUT COMPLETES SALE

  Burger King may not have it its way, but the QSR finally has new owners. More than two years after London-based Diageo first put the fast food chain on

• FAO May Seek Bankruptcy Protection

  FAO Inc. warned Tuesday that it may seek bankruptcy protection unless its bank, Wells Fargo Retail Finance LLC, relaxed borrowing restrictions.

• Delia’s Losses More Than Triple in Quarter/CFO Resigns

  Delia’s Corp. cited merchandising mistakes for a third quarter net loss of $10.7, a large drop from $3.2 million last year. The company said that significant

• PostX Wins Patent for Online Transaction System

  PostX, a provider of secure integrated electronic messaging services, has been granted a patent for its invention, a system for conveying online transaction

• French Telemarketer Forced to Reinstate Muslim Woman

  Paris telemarketing company SR Teleperformance must reinstate a Muslim woman it fired in July for wearing a headscarf, a court ruled. The firm must pay

• IAB Sets E-Mail List Use Guidelines

  The Interactive Advertising Bureau has established suggested guidelines for its member companies to obtain and use e-mail lists. The guidelines, called

• Quebecor to Print Canadian Yellow Pages

  Quebecor World Inc. has signed a long-term agreement to print yellow and white page directories for Yellow Pages Group Co., formerly known as Bell ActiMedia,

• Alloy Buys Old Glory for Nearly $10 Million

  Alloy Inc. has acquired Old Glory Boutique Distributing Inc., a direct marketer of music-related apparel, accessories and collectibles, for $9.6 million.

• DIRECT Listline

  Fashion Fabrics Club The 26,231 active members of the Fashion Fabrics Club purchase designed fabrics, both domestic and imported, at up to 50% savings.