Chief Marketer Staff

• Decision on FTC Do-Not-Call List Expected this Week

  The Federal Trade Commission is expected to announce this week whether it will move forward with its proposal to create a national do-not-call list.

• Hill, Holliday Wins American Healthways Account

  Hill, Holliday has been selected to handle brand communication efforts for American Healthways, a disease management firm. Billings were not disclosed.

• Mail Stream: A Report on Incoming Direct Mail

  Dissent A new, updated No. 10 package was mailed recently from the left-wing quarterly Dissent. The promotion is the first tracked in some time, and like

• Sport & Health Clubs Embraces Direct Mail in 2003

  Fitness chain Sport & Health Clubs is gearing its low-seven-figure advertising budget toward direct mail and Internet advertising in lieu of traditional

• Letter to the Editor

  Re: Loose Cannon: The Avon Ding-Dongs Nearly Missed a Sale, Nov. 16, 2002. Looks like some of our favorite catalogs have your “Avon Ding Dongs” beat.

• ETS-Lingren Taps JH&A For DR Branding Effort

  ETS-Lindgren, a developer of electromagnetic testing equipment has tapped JH&A Advertising, to create a direct response print branding campaign. The budget

• E-Mailer Silverpop Acquires Epigraphx

  Silverpop, an e-mail marketing and customer communication firm based in Atlanta, has acquired Silverpop, an e-mail marketing products and services provider.

• Indian Hotel Chain Joins Delta SkyMiles Program

  Taj Hotels, Resorts and Palaces has become a partner in Delta Air Lines

• Promote It Launches Health Club Sampling Program

  Promote It will launch a new member appreciation program geared toward health clubs and fitness facilities in January. The new program, Fitness Rewards,

• CoolSavings Swaps Debt for Preferred Stock

  Landmark Communications Inc. will accept more than 60 million shares of CoolSavings, Inc. stock in place of $9.4 million in loans it made to CoolSavings