Chief Marketer Staff

• Agencies

  Down to Business-to-Business

  Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What’s

• Agencies

  Dot-Whack the Halls

  Break out the leftover eggnogit’s that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.

• Agencies

  The Joys of Remailing

  When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

• Power Shift

  Mass merchandisers continue to gain packaged goods companies’ respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still

• Acquisitions

  DONE DEAL FOR BURGER KING? At presstime, London-based Diageo seemed confident that its sale of Miami-based Burger King to the private equity consortium

• Agencies

  January 1, 2003

   

• January 1, 2003

   

• First USA to Pay $1.3 Million to End Probe

  First USA Bank N.A., reportedly the largest issuer of Visa credit cards in the U.S., agreed to pay $1.3 million and to police its telemarketing vendors

• Mosaic To Cut 60 Jobs; CFO Resigns

  Mosaic Group Inc. will trim its staff by 60 people as part of a bankruptcy protection process. The eliminated jobs include 35 positions within the firm

• WhenU.com Sued Over Pop-up Ad Placement Tactics

  TigerDirect Inc., a computer direct marketer and retailer, has sued WhenU.com, an online advertising agency, for alleged trademark infringement. The suit,