Chief Marketer Staff

• First USA to Pay $1.3 Million to Settle Probe

  First USA Bank N.A., reportedly the largest issuer of Visa credit cards in the U.S., agreed to pay $1.3 million and to police its telemarketing vendors

• Recruiters Predict a Database Brain Drain

  Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

• Masson to Join Hanover Direct Board and Lead Audit Committee

  Robert H. Masson will join Hanover Direct

• Mosaic To Cut 60 Jobs; CFO Resigns

  Mosaic Group Inc. will trim its staff by 60 people as part of a bankruptcy protection process. The eliminated jobs include 35 positions within the firm

• First USA to Pay $1.3 Million to End Probe

  First USA Bank N.A., reportedly the largest issuer of Visa credit cards in the U.S., agreed to pay $1.3 million and to police its telemarketing vendors

• RMH Reports Earnings Boost; Delays Refiling of Financials

  RMH Teleservices Inc., a provider of call-center services, predicted first-quarter revenue of $75 million, an increase of 27% over the same period last

• Web Sites Can Trigger Physical Store Sales: Study

  Half of all Americans say they would purchase an item they saw on a Web site at a retail store if the site doesn

• Letters to the Editor

  I laughed at all of your resolutions for the New Year . And, of course, I realize it’s foolish

• No Laughing Matter

  Deciding whether or not to use humor in direct mail is serious business

• MyPoints Launches MyPoints Career Center

  MyPoints.com, San Francisco, has created MyPoints Career Center, a career management venue within the MyPoints site. The new section will add capabilities