Chief Marketer Staff

• On the Game Again

  WILLIE NELSON KNOWS a thing or two about lax tax bills. The country music legend had a run-in with the IRS in 1990 when he failed to pay $16 million in

• Marketing Services

  Tampa, FL-based ME Productions appointed Debra Myers executive sales and event manager. Hal Price named senior VP at CSS Stellar Management, Atlanta.

• Agencies

  Baffling Response Advertising 101

  What were they thinking? How can such a supremely misguided effort as this costly half-page ad in The New York Times for the College of New Rochelle not

• Print Job

  Specialty printing, especially for sweepstakes and games, is rebounding after a slump triggered by lawsuits between McDonald’s Corp. and Simon Marketing

• Power Shift

  Mass merchandisers continue to gain packaged goods companies’ respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still

• Agencies

  The Catalog Underachievement Awards

  You’d never know that mail volume is down from looking at my overflowing mailbox, which can be packed with more than 20 catalogs a day. There’s just no

• Agencies

  Policy Change

  THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms

• Rally Round the Family

  Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

• Agencies

  Microsoft Builds Sales With Data Warehouse

  Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

• Rookies Take Super Bowl Snap

  TALK TO MARKETERS about Super Bowl XXXVII and they all say the same thing. It’s the grand daddy of sporting events, it’s advertisers’ moment to shine,