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WhenU.com Sued Over Pop-up Ad Placement Tactics

WhenU.com Sued Over Pop-up Ad Placement Tactics

Posted on December 31, 2002 by Chief Marketer Staff

TigerDirect Inc., a computer direct marketer and retailer, has sued WhenU.com, an online advertising agency, for alleged trademark infringement.

The suit, which was filed in the federal court for the Southern District of Florida, alleges that consumers are diverted from certain commerce sites to those of their competitors through the use of pop-up ads.

“There is no affiliation between TigerDirect and advertisements improperly placed on our Web site, but they appear on TigerDirect

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