Chief Marketer Staff

• Agencies

  RUSSIAN RESPONSE

  Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication

• Agencies

  Mutually Beneficial

  Stuart Larkins, vice president of partner services at network affiliate provider Performics Inc., Chicago, discusses affiliate marketing. DIRECT: Why

• Curmudgeon-at-Large

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• News Briefs

  THE PEPSI BOTTLING GROUP: (PBG) has signed Boston Celtics co-captain Paul Pierce to endorse Pepsi products in the New England region. He will participate

• Agencies

  Worldata Files Trademark Suit

  Boca Raton, FL-based list firm Worldata Inc. claims its name is being misused by another Boca Raton company World Data Network Inc. and has filed a trademark

• Stop the Presses?

  For the second straight year, specialty printers took a hit right in the pocketbook, as spending by promotion marketers fell 2.2 percent to $5.7 billion

• War’s Impact on DM Staffing Plans Minimal: Survey

  Direct marketers are not using the hostilities in the Middle East as an excuse to change their staffing plans. Sixty-nine percent will keep to their second

• Going la carte

  The consumer is always right, especially when he or she gets to pick their own premium reward. Employees, business partners and other incentive recipients

• Paying Off

  Judy has been working twice as hard and twice as fast for the past two years as her company teetered above bankruptcy and laid off a quarter of its staff.

• Letters to the Editor

  : Mr. Levey