Chief Marketer Staff, Author at Chief Marketer

“MAGIC SCHOOL BUS” STOPS AT KRYSTAL RESTAURANTS

Scholastic Entertainment’s Magic School Bus property will be featured in kids’ meals at more than 400 Krystal QSR locations in the Sun Belt states this

Live from the DMI Co-op: Mailers Plead Case for Vouchers

It’s tacky. It looks like a bill. It has limited copy and little or no color on it. But the hottest direct mail package in publishing right now is the

Thalheimer to Deliver Catalog Conference Keynote

Sharper Image founder and CEO Richard Thalheimer will deliver the keynote address at the 20th Annual Catalog Conference, Monday, June 2 at the Moscone

CADM Names Lieber DMer of Year

Mitchell Lieber has been named the 2003 Chicago Association of Direct Marketing Charles S. Downs Chicago Direct Marketer of the Year. Lieber, president

Mailer Groups: CSRS Legislation Only a Stopgap

Mailer groups hoped the House would pass legislation early next week that would clear the way to relieving the U.S. Postal Service of past retiree pension

Chiasso Sold for $700,400

(Catalog Age) Talk of profitability is rolling off the tongue of the new owner of Chicago-based Chiasso–just months after the company’s January Chapter

Live from the DMI Co-op: Working Around the Downturn in Prospecting

During hard economic times, prospecting is tougher than ever. But some mailers are finding ways to prospect effectively and still keep an eye on the bottom

Google Licenses Services to Amazon.com

Amazon.com and Google have inked a multi-year agreement that will make Google’s search technology and sponsored links available on Amazon’s site. Google’s

Live from the DMI Co-op: Impassioned Plea for Pension Bill

Time Inc.’s director of postal affairs Jim O’Brien hollered fire and brimstone at Direct Media’s Co-op on Thursday, evangelizing for the postal pension

List and Database News

Entertainment Earth Collectible Toys and Figurines During the past 12 months, 14,127 action figure enthusiasts have purchased a variety of Star Wars,