Chief Marketer Staff

• FTC Bans Florida Couple from Selling Work-at-Home Schemes

  A Florida court issued an injunction against husband-and-wife team Michael J. Gardner and Rebecca A. Dahl Gardener from selling work-at-home business

• Singer Gets 1-800-Flowers.com’s Alternative Media Business

  Singer Direct Inc. has won the alternative media management account for 1-800- Flowers.com’s alternative media programs. The package insert program reaches

• Agencies

  Mutually Beneficial

  Stuart Larkins, vice president of partner services at network affiliate provider Performics Inc., Chicago, discusses affiliate marketing. DIRECT: Why

• Agencies

  InfoUSA Acquires Yesmail

  InfoUSA has signed a deal to acquire Yesmail, according to InfoUSA chief executive Vin Gupta. Gupta declined to reveal the value of the cash transaction.

• Alternate Marketing Networks Posts Loss

  Alternate Marketing Networks Inc. reported a net loss of $38,990 for the fourth quarter, down from net income of $33,137 the year before. Net sales for

• WPP’s Debt Rating Downgraded

  Fitch Ratings has downgraded WPP Group’s debt rating to BBB from BBB+. The outlook was changed to stable from negative. The downgrade reflects the uncertain

• War’s Impact on DM Staffing Plans Minimal: Survey

  Direct marketers are not using the hostilities in the Middle East as an excuse to change their staffing plans. Sixty-nine percent will keep to their second

• Agencies

  Out-Branding the Spammers

  Here’s some food for thought: The etymology of spam really is Spam. The notion of spam comes from an old Monty Python routine in which a couple visits

• Picking brains

  It was a bitterly cold January morning outside in midtown Manhattan. But once the conversation started, the room started warming up fast. The first-ever

• Agencies

  USPS Comes Up Flat

  There are days you’ve just got to wonder: How does the U.S. Postal Service go about making decisions? Take a look at how it’s planning to handle that