Chief Marketer Staff, Author at Chief Marketer

Video Marketing: Using Hard Data Versus Assumption

For video marketing, CMOs are making more assumptions than using hard data to get it right.

Branded Videos Losing Ground to Individual Users Sharing Same Videos

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

Agencies

Losing Loyalty? 4 Biggest Missteps

Make sure you’re not making these four mistakes that can hurt brand loyalty.

Social

10 Different Visuals to Increase Social Media Engagement

Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.

Social

Q1 Social Media Trends From Adobe

New report details paid, earned and owned social media trends for the first quarter of 2014.

Burt’s Bees Puts Promotional Messages in Appointment Calendars

Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.

Agencies

CM Asks….What’s Your Favorite App?

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

Agencies

Geotagging Helps Genghis Grill Engage Diners Via Instagram

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Social

3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

Agencies

Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.