Chief Marketer Staff, Author at Chief Marketer

Q1 Social Media Trends From Adobe

New report details paid, earned and owned social media trends for the first quarter of 2014.

Burt’s Bees Puts Promotional Messages in Appointment Calendars

Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.

Agencies

CM Asks….What’s Your Favorite App?

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

Agencies

Geotagging Helps Genghis Grill Engage Diners Via Instagram

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

Social

3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

Agencies

Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

Social

Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

9 Ways the CMO Role Impacts Your Bottom Line

Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

Digital

Brand Experiences Drive Big-Time Results for Interactive Video

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.