Chief Marketer Staff
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Agencies
Losing Loyalty? 4 Biggest Missteps
Make sure you’re not making these four mistakes that can hurt brand loyalty.
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Social
10 Different Visuals to Increase Social Media Engagement
Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.
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Social
Q1 Social Media Trends From Adobe
New report details paid, earned and owned social media trends for the first quarter of 2014.
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Burt’s Bees Puts Promotional Messages in Appointment Calendars
Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.
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Agencies
CM Asks….What’s Your Favorite App?
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
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Agencies
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
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Social
3 Strategies to Harness the Power of Personal Branding
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
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Agencies
Honey Maid Responds to Anti-gay Comments: Video
Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.
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Social
Tweet of Katherine Heigl Gets Duane Reade in Hot Water
Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.
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9 Ways the CMO Role Impacts Your Bottom Line
Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.
