Chief Marketer Staff
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Agencies
Victoria’s Secret Packs Sting CD
Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion
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Agencies
McDonald’s Ends Monopoly, Readies for World Children’s Day
McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled
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Agencies
Clifford to Appear on Millions of Wendy’s Kids’ Meals
Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog. In February Wendy’s will feature millions of
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Martin Levine, founder of MarketSource, Dies
Martin D. Levine, 56, founder and CEO of MarketSource Corp., died Oct. 7 at the Medical Center at Princeton, NJ. He fought a two-year battle with brain
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Live From Bigfoot’s E-mail Summit: Credit Card Customers Worry About E-mail Fraud
E-mail fraud worries 77% of consumers who receive e-mail from their credit card companies, according to a study by e-mail service provider Bigfoot Interactive.
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DMA, Other Groups Urge Anti-Spam Laws
On Thursday, three major advertising trade groups urged Congress to immediately pass national anti-spam legislation. In an open letter published in the
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Tiffany Earnings Fall in Quarter
Tiffany & Co. posted net earnings of $28 million for the third quarter, off 20% from $35.2 million last year. Net sales for the quarter ended Oct. 31
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Urban Outfitters Income Rises 76%
Urban Outfitters Inc. reported first quarter income of $14.1 million, up 76% from $8 million last year. The cataloger and retailer posted net sales of
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Live From Bigfoot’s E-mail Summit: Spam Concerns
Spam is one of the top two concerns consumers have with their Internet service provider, according to a new study on e-mail and spam by e-mail service
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Agencies
TEAM Coalition and NFL Promote Fan Responsibility
TEAM Coalition, in conjunction with the NFL, is sponsoring a contest that dangles tickets to the Super Bowl as an incentive to drink responsibly and appoint