Chief Marketer Staff
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Live From Bigfoot’s E-mail Summit: Spam Concerns
Spam is one of the top two concerns consumers have with their Internet service provider, according to a new study on e-mail and spam by e-mail service
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DMA, Other Groups Urge Anti-Spam Laws
On Thursday, three major advertising trade groups urged Congress to immediately pass national anti-spam legislation. In an open letter published in the
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Coalition Asks McDonald’s to Halt Sesame Street Sponsorships
Sesame Street is under fire for running McDonald’s sponsorship ads that air before and after the show. Critics claim that the new sponsorships push high-calorie
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Discovery Hires Ken Dice as VP-Marketing
Discovery Networks U.S. has named Ken Dice executive VP-marketing. The appointment takes effect Dec. 1. Ken Dice Dice replaces Chris Miller who resigned
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DMA Special Interest Councils Select New Officers
The Direct Marketing Association
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Neiman Marcus Chooses FedEx
The Neiman Marcus Group Inc. has named FedEx as exclusive carrier for all of its shipping. The three-year deal includes all shipments to both retail and
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Layoffs Reported at Franklin Mint
Collectibles DMer Franklin Mint notified 200 employees yesterday that they are about to be downsized as part of a general restructuring. The company plans
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Short Cuts
“Then and Now” is the theme of the Tempo Awards at the next annual Chicago Association of Direct Marketing DM Days. The Tempo Awards salute creative results
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Hall Dickler Defection Followed Merger Talks
(Promo Xtra) Last week’s departure of 10 lawyers from Hall Dickler Kent Goldstein & Wood to Manatt, Phelps & Phillips followed failed merger talks between
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DNC List Unconstitutional Telemarketers Tell Appeals Court
A national do-not-call list is justified by the public’s frustration with telemarketers and its right to privacy, government lawyers argued before a federal