Chief Marketer Staff
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Thane International Reports Net Loss
Thane International, Inc. reported a net loss of $3.1 million for its second quarter, larger than a net loss of $383,000 last year. The infomercial beauty
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Adrea Rubin Wins Yves Rocher List
Yves Rocher has named Adrea Rubin Management Inc. to manage its buyer
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Dell Reports Income Gain
Dell Inc. reported net income of $677 million for the third quarter, up from $561 million last year. The direct response computer manufacturer/marketer
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Martin Levine, founder of MarketSource, Dies
Martin D. Levine, 56, founder and CEO of MarketSource Corp., died Oct. 7 at the Medical Center at Princeton, NJ. He fought a two-year battle with brain
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Agencies
Nivea for Men Targets 2 Million Commuters
Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail
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Tiffany Earnings Fall in Quarter
Tiffany & Co. posted net earnings of $28 million for the third quarter, off 20% from $35.2 million last year. Net sales for the quarter ended Oct. 31
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Agencies
Victoria’s Secret Packs Sting CD
Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion
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Agencies
McDonald’s Ends Monopoly, Readies for World Children’s Day
McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled
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Agencies
Clifford to Appear on Millions of Wendy’s Kids’ Meals
Wendy’s is launching a promotion next year featuring Scholastic Entertainment’s Clifford the Big Red Dog. In February Wendy’s will feature millions of
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DMA, Other Groups Urge Anti-Spam Laws
On Thursday, three major advertising trade groups urged Congress to immediately pass national anti-spam legislation. In an open letter published in the