Chief Marketer Staff, Author at Chief Marketer

The Physics of Word of Mouth Marketing

There is an art and a science to word of mouth marketing. The art is the creative and innovative ways companies spark conversations with customers

Make Your Mail Plan Smarter

So, I get a lot of catalogs. I mean a lot of catalogs.

Email

Toledo Mud Hens Score with CRM/E-mail Integration

Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.

People in the News: FreshAddress, Marketing Management Analytics

FreshAddress and Marketing Management Analytics have recently announced new hires.

Price Revealed For IWCO’s Transcontinental Direct Purchase

IWCO Direct, a direct marketing solutions provider, had a few bucks burning a hole in its pocket. How many? According to a company statement, around $100 million — which is what the company paid for its previously announced acquisition of Transcontinental Direct

M&A Activity Up In First Quarter: Petsky Prunier

The 201 mergers or acquisitions tracked in first-quarter 2010 by Petsky Prunier represent a marked improvement over the 183 recorded in first-quarter 2009. The total value of the transactions from a year ago was $2.6 billion. This jumped to $8.8 billion during the quarter just ended.

Agencies

Urban Outfitters To Increase Catalog Circulation

If print direct marketing is dead, someone forgot to tell apparel marketer Urban Outfitter. The company is planning on boosting its catalog circulation during this calendar year.

Agencies