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Chief Marketer Staff

  • Agencies

    Canadian Credit Card Direct Mail Plummets

    Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.

  • Online Ad Spending Expected to Grow: Survey

    A majority of online marketers (73.6%) believe online advertising revenue will increase this year and nearly all (93.6%) plan to raise the amount they spend on digital marketing channels, according to a direct marketing association survey.

  • Alleged Phone Scammers to Pay $18.8 MM Fine: FTC

    The alleged operators of a New Jersey-based telemarketing scheme will pay a record $18.8 million and leave the charitable donation business to settle Federal Trade Commission charges that they violated an agency order by misleading consumers to believe that they were donating directly to legitimate charities serving police, firefighters, and veterans, when in fact only a small slice of the donations actually went to these charities, according to the FTC.

  • People in the News

    Harte-Hanks and Media Horizons have made personnel changes.

  • Agencies

    When Building Loyalty: Think Like a Gamer

    An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes

  • Mobile

    Starbucks Expands Mobile Payment Test to Target Stores

    Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets

  • Scion Strikes Creative Pose with Web-Only Reality Program

    Car maker Scion has launched a Web-only reality series that will let some admittedly “non-car” creative types design and build their dream rides—on a Scion foundation, of course

  • Agencies

    Media Planning: Necessary But Insufficient

    The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,

  • Mobile

    Do You Need an App?

    Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials

  • Office Depot Goes for the Win

    Instant-win games are a sure-fire way to get customers to take action now. And, they provide a nice short-term sales boost and a little bit of fun for