Chief Marketer Staff

• Affiliate Program Firm Schaaf Consulting Acquires Online Marketing Company

  Schaaf Consulting, an affiliate program management firm, has acquired Internet marketing firm PartnerCentric, Inc.

• New Health Legislation Results In Marketing Services Gold Rush

  Publicis Groupe has acquired Toronto-based In-Sync, a market research firm which specializes in providing information to the pharmaceutical and healthcare verticals. Publicis

• Automating Your Email Marketing: Improving ROI Without Lifting a Finger

  Spend a worthwhile hour with two email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI

• Digital

  Portals Drive College Student Recruitment

  Chancellor University is one of many schools turning to the Web to recruit new students.

• Pantene Seeks Woman for Reality TV Ad

  Pantene is underway with a casting call to find a real person to appear in what it is billing “the first reality hair ad”

• Brands Get a Referral Edge from Facebook: Survey

  According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products

• Digital

  Drive Digital With Location-Based Strategies

  Search is becoming increasingly geo-targeted, with engines catering to user behavior and demand.

• News Brief-Beam Global Spirits & Wine

  BEAM GLOBAL SPIRITS & WINE: has launched a new campaign for Effen Vodka, called “Provocatively Premium” that includes print ads, billboards, taxi toppers and flash and banner ads throughout the year

• People in the News: Thumbplay, Grizzard, Manatt, Phelps & Phillips

  Thumbplay, Grizzard, Manatt, Phelps & Phillips and All Web Leds have all recently announced promotions and hires.

• Equifax Sells Loan Software Firm To Italian Firm

  Equifax Inc. will sell its Equifax Enabling Technologies LLC unit, to CRIF Corp., an affiliate of CRIF S.p.A., an Italian credit reporting firm.