Chief Marketer Staff, Author at Chief Marketer

People In The News: Perry Ellis, JHG, Max Media

Perry Ellis, JHG and Max Media have all made management changes.

Catalog Items Influence Retail At Talbots As Losses Shrink

The Talbots Inc. implemented a wide variety of changes during 2009, updating its merchandise mix to include more youthful designs, relaunching its Web site and promoting its Red Line Phones

Agencies

Address is “A Human Right”, Says Former DMA VP

When people consider basic human needs, an address may not hold the same place as, say, food, clothing and shelter. But Charles Prescott, a former VP of international business development at the Direct Marketing Association, argues it is necessary for advancement of both individuals and countries.

Brands Power Up Promos for “Iron Man 2”

The comic-book action blockbuster “Iron Man 2”, set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions

Moosylvania Wins AOR for Sapporo USA

Sapporo USA has hired Moosylvania Marketing, a promotion, digital and branding agency as its U.S. agency of record

News Brief: Coca-Cola

COCA-COLA: a prominent and longtime sponsor of the hit TV show “American Idol” is running a sweepstakes offering a grand-prize trip for two to Los Angles with two tickets to the American Idol Finale May 25 and 26

Making a Business Case for Mobile Marketing

Many marketers are overwhelmed by the technologies and terminology that fall under “mobile.” However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.

Agencies