Chief Marketer Staff, Author at Chief Marketer

Deluxe Corp. Acquires Checks Direct Marketer

Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks.

ValueClick CEO Steps Down, Replaced by Former CEO

Tom A. Vadnais is will step down as CEO, and as a director, of ValueClick Inc.

InfoGroup CEO To Resign After Sale: Replacement Named

InfoGroup CEO Bill Fairfield will step down when the sale of the company to CCMP Capital Advisors is finalized, according to an internal company memo. He will be replaced by Clare Hart.

Agencies

Mail Stream: April 12

Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.

Beware of Becoming a Database Abuser

Database and business intelligence technologies have revolutionized customer relationship management. Powerful interfaces provide direct marketers with the ability to access and manipulate massive amounts of data in seconds. In fact, today’s database access tools give just about anyone the hands-on ability to analyze data, draw their own conclusions, and present their findings in the form of eye-catching reports and dashboards.

Email

The Five Keys to Sears’s E-mail Success

Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years