Chief Marketer Staff

• Consumer E-Mail List Prices Drop, Others Stable: Worldata

  List managers who specialize in e-mail consumer files probably took in their belts a notch during the past year: prices of consumer e-mail lists fell more steeply than any other category between spring 2009 and now

• Agencies

  Abercrombie & Fitch CEO Has Wings Clipped

  Abercrombie & Fitch Co. chairman and CEO Michael S. Jeffries is no longer automatically cleared for takeoff. The cataloger/retailer has amended its employment agreement with him, limiting his personal use of the company’s aircraft

• Email

  How Paula’s Choice More Than Doubled Its E-mail Sales

  In less than two years online-only cosmetics brand Paula

• Agencies

  NatureSweet Tempts Kids to Eat Tomatoes with Video Contest

  So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music

• California Milk Processors Find Mootopia in Facebook Game

  A new campaign from the California Milk Processor Board—the “Got Milk?” people—uses TV spots, a new web site and a highly engaging Facebook site to introduce consumers to the physically perfect inhabitants of Mootopia

• Acosta Hires Two Marketing Execs From TracyLocke

  Acosta Sales & Marketing, an in-store sales and marketing agency, has added two senior level executives to its marketing team

• News Brief-Jack in the Box

  JACK IN THE BOX: is giving away a free small order of its new French fries on April 16

• Promoted Tweets: a First Look

  After months of conjecture, the powers-that-be of Twitter this week announced their first effort to monetize the social networking platform: Promoted Tweets.

• Agencies

  Meet the Broker: Kathy Tribel

  Today we meet Kathy Tribel, a list broker/manager, at Lawrence Direct Marketing in Warrenton, VA.

• In Brief: Allen Brothers, Chef Emeril, Sierra Trading, More

  Allen Brothers and Emeril Lagasse join forces, Sierra Trading goes (more) global, Canada welcomes Amazon