Chief Marketer Staff

• Holiday 2010 Will Be Business As UnUsual

  Unlike the rest of the past decade, the performance of the last couple of holiday seasons can in no way, shape or form be used as an accurate indicator for what lies ahead in 2010. Consumers have changed—and so have retailers.

• People In The News: Telematch, Mocapay, JWT

  Telematch, Mocapay and JWT have made changes to their management.

• Social & Email Marketing: The Dynamic Duo

  Using Email Marketing to Convert Social Media into Revenue. Free Live Webinar – Thursday, May 20, 2010 – 2:00 p.m. ET / 11:00 a.m PT

• Knorr to Put Recipe Contest Finalists in Marketing Blitz

  Knorr has a long history with the Latina community with more than half of Hispanics using Knorr products in their kitchens

• GMR Marketing in Deal with Agency in Poland

  GMR Marketing has formed a licensing deal with Poland-based Communication Unlimited, a large engagement-marketing agency

• Spending on Music Sponsorships Jumps 4.2%: IEG

  Marketers are increasing their spend on sponsorships of music, festivals and tours this year, a vital passion point for consumers

• News Brief-Sears

  SEARS HOLDING: has signed a multi-year agreement with Edwin Watts Golf Shops, LLC, one of the world’s largest specialty golf retailers, to establish the first U.S. based

• Data & Analytics

  Social Media Campaigns That Moms Love

  Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.

• Raitt Explains Decision To Resign As DMA Chair

  Eugene R. Raitt, who was elected chairman of the Direct Marketing Association

• R/GA Will Open Brazilian Office

  R/GA will open R/GA Sao Paulo, Brazil, on May 3.