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Chief Marketer Staff

  • IMarketing Acquires TrackingSoft

    IMarketing Ltd., an online marketing agency, has acquired TrackingSoft llc, developers of ROIAdvantage (ROIA), a system for tracking and optimizing online marketing campaigns.

  • Internet Brands Buys ExpertHub

    Internet Brands has purchased ExpertHub, a network of Web sites that connects consumers with attorneys and other professionals, for an undisclosed sum.

  • Five States Sue Allegedly Bogus Warranty DMer

    Five state attorneys general have filed lawsuits seeking a permanent injunction against Credexx Corp and of Irvine, Calif., and its president, David J. Tabb for allegedly offering fraudulent automobile extended warranty plans through telemarketing, direct mail, and direct response television, according to Washington Attorney General Rob McKenna.

  • People in the News

    New York & Co. has named retailing veteran Gregory Scott president and search engine marketing agency Blue Horseradish has added Gary Barnes as a consultant

  • Tweet for a Job: 2010 IMA winner

    2010 IMA Award Winner, New Media | When BFG Communications went in search of a new assistant content manager with social media skills, it took no chances that the candidate would fit the bill

  • Holiday Card & Augmented Reality Experience: 2010 IMA winner

    2010 IMA Award Winner, Internet-based Loyalty Marketing | Fullhouse took time over the holidays to create a holiday greeting card that wrapped a whole lotta the agency’s talents and expertise in to one festive package

  • Bertucci’s Customer Acquisition: 2010 IMA winner

    2010 IMA Award Winner, Internet-based Loyalty Marketing | The challenge for Bertucci’s was to bring in new customers, those who had never been to its restaurants, by using its established e-mail customer relationship management program

  • McDonald’s Avatarize Yourself: 2010 IMA winner

    2010 IMA Award Winner, Viral Promotion | McDonald’s launched “Avatarize Yourself” in Europe just prior to the film’s release last December. The online promotion allowed people to transform themselves into 3D, blue-skinned Avatars

  • Nexcare Consumer Acquisition & Trial Generation: 2010 IMA winner

    2010 IMA Award Winner, Internet-based Loyalty Marketing | This campaign was all about bringing in customers for a new Cold Sore Treatment from Nexcare, a 3M consumer brand that also markets adhesive bandages

  • Agencies

    PRC Sets Hearings to Review Delivery Cut Proposal

    The Postal Regulatory Commission will hold public hearings on the U.S. Postal Service