Chief Marketer Staff, Author at Chief Marketer

Are You Using Tech Solutions to Boost Your Marketing ROI?

Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions.

Looking for a Marketing Automation Provider? Here’s 3 Things You Need to Know

Here are three things to consider when choosing a marketing automation provider.

Social

Pinterest Offers Self-Serve Promoted Pins

Pinterest offers a new self-service paid option, “promoted pins” for businesses that don’t have the dollars for large display ads.

Social

5 Elements for Successful Social Media Campaigns

Emily Lux, marketing team leader at Whole Foods, share information about its social media campaigns for this report.

Data & Analytics

FTC Calls for Restrictions on Consumer Data Collection

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

Social

Do you Know What Twitter Cards are? 8 Types for your Business

Do you wonder which Twitter Cards might be a fit for your business? Here’s eight examples to help you figure it out.

Digital

Popular Styles of “Explainer” Videos

Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.

Getting Consumers Hyper-Engaged

Google talks consumer engagement at Integrated Marketing Week.

Agencies

Maximizing Your Mobile Traffic — 3 Tips

Engagement should be instant for mobile campaigns in order to capture and convert leads.

Data & Analytics

4 Strategies to End the Struggle Between Marketing and Sales

Here’s how to get started finding common ground and improved communications between marketing and sales.