Chief Marketer Staff, Author at Chief Marketer

5 Elements for Successful Social Media Campaigns

Emily Lux, marketing team leader at Whole Foods, share information about its social media campaigns for this report.

FTC Calls for Restrictions on Consumer Data Collection

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

Social

Do you Know What Twitter Cards are? 8 Types for your Business

Do you wonder which Twitter Cards might be a fit for your business? Here’s eight examples to help you figure it out.

Digital

Popular Styles of “Explainer” Videos

Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.

Getting Consumers Hyper-Engaged

Google talks consumer engagement at Integrated Marketing Week.

Agencies

Maximizing Your Mobile Traffic — 3 Tips

Engagement should be instant for mobile campaigns in order to capture and convert leads.

Data & Analytics

4 Strategies to End the Struggle Between Marketing and Sales

Here’s how to get started finding common ground and improved communications between marketing and sales.

5 Tools to Make Data Collection Faster, Better—and More Fun

Here are five ways to use technology to make data collection and lead gen more fun—for everyone.

Understanding IT and Marketing: Financial Times Special Report

The flurry of technology is vexing marketers but it is vital to make the right decisions. This eight-page report delves into the topic.

Social

50 Top Digital Marketer Twitter Tweeters

Check out this new list of the brand and agency digital marketers active on Twitter.