Chief Marketer Staff, Author at Chief Marketer

Reasons to be Mobile

With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted

Promo 100 Profile: the michael alan group

The Michael Alan Group bills itself as a marketing and event production company. It tries to do everything with a bit of fun flair. A great example is

2010 Promo 100 Agency of the Year; Alcone Marketing Group

Matt Alcone caught the promotional marketing bug in high school, helping a sporting goods company run promotions to teach kids how to ski on artificial

CREATIVE SPOTLIGHT: THE MARKETING ARM BIG IDEAS

Winning nine Promo Pro Awards in one year takes a lot of creative chutzpah. That’s what The Marketing Arm did last year, earning it the No. 1 spot on

THE 2010 PROMO 100

Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order

Agencies

Custom Communications

AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach

Promo 100 Profile: Isobar North America, Inc.

When the Isobar global network was created by Aegis in 2003, its strategy was to acquire great businesses around the world and provide local expertise

Agencies

Simplify Those Rebates

Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important

Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated …

Email

The Sum of the Parts, Part 3: Consider the Data Sources

Reviewing the potential sources of e-mail subscriber names and the value of the data from each source