Chief Marketer Staff

• Disney Lets People Buy Movie Tickets on Facebook

  Disney is testing its Facebook page as a means to let people buy its movie tickets

• Email

  Tommy Hilfiger Gains E-mail Subs via CPL Ads

  Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database

• Drive a Wiener and Feed the Nation

  Short of piloting the Goodyear blimp, there may be no more enviable job in U.S. transportation than riding in the Oscar Mayer Wienermobile. Now Oscar Mayer and parent Kraft Foods

• Social

  KFC Spreads New Tag Line with Social Media

  KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

• Fat Tire Ale Hits the Road

  New Belgium Brewing is turning regular people into celebrities gracing the back cover of Rolling Stone magazine … sort of.

• News Brief-American Express

  AMERICAN EXPRESS: has launched a contest to find filmmakers whose independent short film will debut at the 2-11 Tribeca Film Festival. Under the contest, “My Movie Pitch,” entrants upload their 60-second pitch

• Agencies

  Alliance Data Acquires Equifax’s DM Services Operations

  Alliance Data Systems Corp. will acquire the Direct Marketing Services unit of Equifax for $117 million.

• Consumer Credit-Card DM Surges

  In another sign of economic recovery, quarterly direct mail volume received by consumers increased 16%, according to Mintel Comperemedia.

• Broker Roundtable: List Pricing Trends

  Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.

• People in the News: Harte-Hanks, Eloqua, More

  Personnel changes at Harte-Hanks, Eloqua, Urban Outfitters, and more