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Chief Marketer Staff

  • Promo 100 Profile: Isobar North America, Inc.

    When the Isobar global network was created by Aegis in 2003, its strategy was to acquire great businesses around the world and provide local expertise

  • Agencies

    Simplify Those Rebates

    Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important

  • CREATIVE SPOTLIGHT: THE MARKETING ARM BIG IDEAS

    Winning nine Promo Pro Awards in one year takes a lot of creative chutzpah. That’s what The Marketing Arm did last year, earning it the No. 1 spot on

  • THE 2010 PROMO 100

    Looking for an agency? This year’s list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order

  • 68/Tris3ct

    The folks at Tris3ct love the retail industry. In a healthy market, down market or any kind of market, retail, they feel, is the place to be. It’s a great

  • Promo 100 Profile: CSE

    Sports marketing has come a long way from the days of being about who has the biggest sign. Today, sports marketing efforts created by CSE center around

  • Promo 100 Profile: jack morton worldwide

    Josh McCall, CEO of Jack Morton Worldwide, predicts all 21st century brands will be what he calls experience brands. That means they will focus as much

  • Agencies

    6 Ways to Use Local Radio to Drive Consumers to Retail

    Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.

  • Agencies

    Behind the (Candy) Bar

    Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand’s history, distributing 1

  • Promo 100 Profile: the michael alan group

    The Michael Alan Group bills itself as a marketing and event production company. It tries to do everything with a bit of fun flair. A great example is