2010 Promo 100 Winners

Posted on June 1, 2010 by Chief Marketer Staff

Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo’s Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated revenue of $62.4 million and a two-year growth rate of 11%. Alcone was chosen for its ability to make big contributions to existing clients, while adding new clients during a difficult economic climate.

Promo also highlights agencies by marketing specialty and profiles some of the standouts: Jack Morton (Event/Experiential), Isobar (Interactive), Tris3ct (Retail), CSE (Sports). We also put the spotlight on the Michael Alan Group (Strong Growth).

We profile The Marketing Arm for having the most wins and/or finalists placements in the Promo Pro Awards and the Promo Interactive Marketing Awards. The agency walked away with nine trophies!

Congratulations to the Top 100!

Brought to you by PROMO, part of the Chief Marketer Network.

Read the special coverage of several of our ranked companies:

Jump to rankings: 1-10 | 11-20 | 21-30 | 31-40 | 41-50 | 51-60 | 61-70 | 71-80 | 81-90 | 91-100

2010 RANK	AGENCY/PRIMARY SERVICES	2009 U.S. NET REVENUE	2007-2009 GROWTH (%)	AGENCY AGE
1	DRAFTFCB, CHICAGO, IL Laurence Boschetto; 312-425-5000. Promotional & retail marketing, direct & interactive marketing, shopper marketing, experiential/event marketing, CRM	$602,000,000*	3%	4
2	WUNDERMAN, NEW YORK, NY Daniel Morel; 212-941-3000. Promotion, retail, merchandising, sponsorship & events, digital, CRM/direct/loyalty	440,000,000*	20	52
3	DIGITAS, BOSTON, MA Laura Lang; 617-867-1000. Affinity promotions/content, digital & direct, event creation & execution, measurement & analytics, media activation	301,000,000*	(-23)	30
4	ASPEN MARKETING SERVICES, WEST CHICAGO, IL Patrick O’Rahilly; 800-848-0212. Direct marketing, event marketing, advanced analytics, social media, digital marketing	273,984,000	159	24
5	G2 WORLDWIDE, NEW YORK, NY Joe Celia; 212-546-2222. Digital/interactive marketing, promotional marketing, shopper marketing, relationship marketing, branding & design	205,400,000*	8	10
6	BDA, WOODINVILLE, WA Jay Deutsch; 425-492-6111. Sales promotions, branded merchandise, sports marketing, entertainment marketing, consumer products	188,224,000	(-26)	26
7	MARKETSTAR, OGDEN, UT David Treadway; 800-877-8259. Retail brand advocacy, B2B support, direct sales, training and FlexTeam (in-store demos and other retail services)	155,203,000*	23	22
8	EURO RSCG WORLDWIDE, NEW YORK, NY Ron Bess; 212-886-4100. Direct marketing, CRM, interactive/social media, promotion/retail creative, events/sponsorships	151,000,000*	4	19
9	INTEGER GROUP, THE, LAKEWOOD, CO Mike Sweeney; 303-393-3000. Promotional marketing, retail/shopper marketing, channel/customer marketing, interactive marketing, production services	145,200,000*	2	17
10	INTEGRATED MARKETING SERVICES, IRVINE, CA Tanya Domie; 949-797-2900. In-store demonstrations, shopper & consumer marketing, retailer-based marketing, experiential & event marketing, Hispanic marketing	124,100,000*	13	10
11	GEORGE P. JOHNSON, AUBURN HILLS, MI Robert G. Vallee, Jr.; 248-475-2500. Trade shows, conferences, mobile marketing, consumer/lifestyle marketing, digital marketing	123,466,173*	(-33)	96
12	MOMENTUM WORLDWIDE, NEW YORK, NY Chris Weil; 646-638-4500. Sales promotion/retail, sponsorship, events/ experiential, digital, entertainment	122,500,000*	(-18)	23
13	MARKETING ARM, THE, DALLAS, TX Ray Clark; 214-259-3200. Digital marketing & promotions, entertainment marketing & promotions, sports marketing & promotions, multicultural marketing & promotions, experiential marketing	102,100,000*	20	17
14	TRACYLOCKE, DALLAS, TX Ron Askew; 214-259-3500. Consumer promotions, concept/creative development, shopper/customer marketing, partnership marketing, experiential marketing	$102,000,000*	(-20%)	97
15	GMR MARKETING LLC, NEW BERLIN, WI Gary Reynolds; 262-780-5600. Lifestyle events (experiential), sports, entertainment, digital, retail	96,800,000*	(-3)	31
16	ARNOLD BRAND EXPERIENCE, BOSTON, MA Andrew Bennett; 617-587-8172. Event/mobile/sampling activation & production, digital promotions, social marketing/word-of-mouth marketing, CPG & trade-specific programs, integrated partnership development	93,000,000*	30	64
17	JACK MORTON WORLDWIDE, BOSTON, MA Josh McCall; 617-585-7000. Brand experiences, experiential/event marketing, interactive/digital/social media, tradeshows/exhibits/conferences VIEW JACK MORTON’S PROMO 100 WRITEUP HERE.	81,000,000*	(-37)	71
18	MARKETING DRIVE, LLC, NORWALK, CT Michael Harris; 203-857-6100. Shopper marketing, brand promotion, partnership marketing, cause marketing, digital/interactive	78,500,000*	25	21
19	PARAGO, LEWISVILLE, TX Juli Spottiswood; 972-538-3907. Consumer & trade promotional program development & management, integrated rewards & incentive programs	75,400,000*	24	11
20	HAWKEYE, DALLAS, TX Richard Beanland; 214-749-0080. Experiential/event marketing, digital marketing, trade/channel promotions, mobile marketing, sports marketing	67,873,000*	7	11
21	RYAN PARTNERSHIP, WILTON, CT David Ryan; 203-210-3000. Retail marketing, interactive marketing, consumer promotion, media, cultural marketing (Hispanic)	66,660,000	7	26
22	OCTAGON, NORWALK, CT Jeff Shifrin; 203-354-7422. Sponsorship & experiential marketing, consumer & sales promotion, music & entertainment marketing, event management & creation, multicultural marketing	64,117,000*	24	27
23	ALCONE MARKETING GROUP, IRVINE, CA Bill Hahn; 949-770-4400. Promotion strategy, consumer & shopper insights/ activation, promotion program development & implementation (national, regional, customer), concept/creative development, digital marketing *VIEW THE AGENCY OF THE YEAR* WRITEUP HERE.**	62,400,000*	11	34
24	AMP AGENCY, BOSTON, MA Gary Colen; 617-723-8929. Experiential/events, media buying & planning, interactive & creative development, research/planning, integrated PR	53,532,000	30	36
25	SUMMIT MARKETING, SAINT LOUIS, MO Daniel J Renz; 314-569-3737. Not disclosed	46,721,846	(-0.3)	14
26	OGILVYACTION, NEW YORK, NY Sheila Hartnett; 212-237-4000. Promotional marketing, field marketing, experiential marketing, shopper marketing, analytics	45,000,000*	(-36)	3
27	MOROCH PARTNERS, DALLAS, TX Pat Kempf; 214-520-9700. Advertising, branding, creative, digital, entertainment marketing	42,452,000*	34	29
28	MARS ADVERTISING, INC., SOUTHFIELD, MI Ken Barnett; 248-936-2267. Shopper strategic planning, shopper immersion & insights, integrated promotion development, environmental design, interactive shopper marketing	37,500,000	3	37
29	EPRIZE, PLEASANT RIDGE, MI Craig Sprinkle; 248-543-6800. Chance-to-win promotions, loyalty programs, points-based reward programs, social and mobile applications, legal and administration services	36,037,353	(-2)	11
30	MKTG INC., NEW YORK, NY Charles Horsey; 212-366-3400. Experiential, promotions, event management, mobile, concept/strategy, digital	34,973,000	(-0.1)	18
31	CATAPULT INTEGRATED SERVICES, WESTPORT, CT Paul Kramer; 203-682-4000. Retail marketing, consumer promotion, interactive, healthcare, experiential	$33,716,000	45%	5
32	ERIC MOWER AND ASSOCIATES, SYRACUSE, NY Eric Mower; 315-466-1000. Promotional Web sites, online games/contests/ sweepstakes, retail & visual merchandising, account-specific promotions	32,985,143	29	51
33	CARDENAS MARKETING NETWORK, INC., CHICAGO, IL Henry Cardenas; 312-492-6424. Sponsorship activation, mobile marketing, sampling, event marketing, music & sports sponsorship activation	32,191,485	(-11)	7
34	PIERCE, PORTLAND, ME Bob Martin; 207-523-1700. Mobile marketing, sampling, retailtainment, mall marketing, guerrilla/street programs	31,000,000*	(-13)	20
35	MARKETING WERKS, CHICAGO, IL Scott Moller, Julie Guida; 312-228-0800. Experiential marketing, sponsorship activation, direct selling, segmentation marketing, multicultural marketing	30,952,369	222	23
36	COLANGELO, DARIEN, CT Robert J. Colangelo; 203-662-6600. Consumer & trade promotions, advertising strategy planning/shopper marketing, digital/CRM, branding/packaging	30,500,000*	(-8)	17
37	ISOBAR NORTH AMERICA, INC., WATERTOWN, MA Nigel Morris; 617-218-6500. Design (interaction design/visual design/ information architecture), development (HTML/Flash/JavaScript), Web content management and e-commerce platform implementation VIEW ISOBAR’S PROMO 100 WRITEUP HERE.	30,000,000*	n/a	7
38	VELOCITY SPORTS & ENTERTAINMENT, NORWALK, CT Mike Reisman, Dave Grant, Bob Wilhelmy; 212-831-2000. Sponsorship activation planning & negotiation, events/experiential, customer entertainment, market research/measurement, digital	26,100,000	20	11
39	BIG COMMUNICATIONS, LLC, FERNDALE, MI Lisa Stern; 248-246-5200. Customer relationship management (CRM), sales force training/eLearning, eMarketing/digital, event production	25,100,000*	41	16
40	CMD, PORTLAND, OR Phil Reilly; 503-223-6794. Interactive/digital marketing, advertising, events, film & video, promotions	23,600,000	0.4	32
41	PROMOSHOP INC., LOS ANGELES, CA Guillermo Kahan; 310-821-1780. Merchandise, consumer giveaway, awards & recognition, online stores, point-of-purchase/point-of-sale	23,000,000	(-24)	12
42	BFG COMMUNICATIONS, BLUFFTON, SC Kevin Meany; 843-837-9115. Integrated promotions, experiential programming, event & sponsorship marketing, interactive, digital & social media	22,800,000	(-18)	15
43	UPSHOT, CHICAGO, IL Brian Kristofek; 312-943-0900. Integrated promotion, brand marketing, regional marketing, retail marketing, interactive marketing	20,700,000*	19	16
44	CSE, ATLANTA, GA Lonnie Cooper; 770-955-1300. Media services, corporate marketing, client representation VIEW CSE’S PROMO 100 WRITEUP HERE.	18,030,000	43	24
45	RIVET, CHICAGO, IL Paul Mead; 312-799-4000. Promotions, retail/shopper marketing, interactive/digital, CRM, advertising	17,500,000*	n/a	3
46	SOURCE MARKETING, NORWALK, CT Derek Correia; 203-291-4000. Integrated promotion development & implementation, digital & interactive/social media, events/experiential	16,920,000*	(-13)	21
47	LEGACY MARKETING PARTNERS, CHICAGO, IL Kevin Berg; 312-799-5477. Field marketing, sponsorship activation, branded environments & mobile tours, corporate hospitality, digital/social media	16,817,000	62	7
48	ACTIVE NETWORK MEDIA + MARKETING, SAN DIEGO, CA Dave Alberga; 877-228-4808. Online media, product sampling, word-of-mouth marketing, event marketing	16,677,567	(-35)	10
49	GAGE MARKETING GROUP, LLC, MINNEAPOLIS, MN Skip Gage; 763-595-3800. Program strategy/development & execution, online interactive Web site creative design/development/production, incentive & loyalty campaigns, social media integration	$14,118,000	-2%	18
50	RELAY WORLDWIDE, CHICAGO, IL Chris Bryan; 312-297-1400. Experiential marketing, Hispanic marketing, sponsorship/activation, sponsorship negotiation/planning, digital/mobile	13,580,000*	(-28)	9
51	TEAM ENTERPRISES, FORT LAUDERDALE, FL Daniel Gregory; 954-862-2400. Experiential programs, evangelists/brand ambassadors, automotive, vehicle tours, retail demonstrations	12,000,000*	(-10)	21
52	CIRCLE ONE, NORWALK, CT Mark Szuchman, Michael Dill; 203-286-0550. Promotional marketing, advertising, creative development, interactive, customer marketing	11,603,143	50	9
53	MASTERMIND MARKETING, ATLANTA, GA Dan Dodson; 678-420-4000. Brand promotions (traditional & digital), business- to-business promotions, social networking initiatives, relationship marketing	11,150,000	(-14)	27
54	FULLHOUSE, MILWAUKEE, WI Glenn Kleiman; 414-271-4001. Web strategy & development, branded game development, mobile marketing technology & app design and execution, custom video-/photo-/data-capture systems, experiential ideation & strategy	10,656,000	39	21
55	MR YOUTH, NEW YORK, NY Matt Britton; 212-779-8712. Word-of-mouth marketing, event/ experiential, interactive, retail/shopper marketing, PR	10,474,179	44	8
56	AUTOMOTIVE EVENTS, INC., ROCKY RIVER, OH John R. Thorne; 440-356-1383. Press events, sales & product training events, motorsports management, consumer marketing events	9,531,887	44	35
57	MEDIA LOGIC, ALBANY, NY David M Schultz; 518-456-3015. Social media/interactive promotions, employee/internal training & sales promotions, event/trade show/ experiential promotions, retail promotions	8,674,778*	(-18)	26
58	ODDCAST, INC., NEW YORK, NY Adi Sideman; 212-375-6290. Participation marketing, social marketing applications, widgets, augmented reality, 3D animation, text-to-speech	8,437,903	(-8)	11
59	RPM CONNECT, MINNEAPOLIS, MN Joseph Robinson; 612-204-9790. Retail marketing, consumer promotion, cultural marketing, experiential marketing	7,971,000	24	2
60	PGW EXPERIENCE, VENICE, CA Russ Jones; 310-664-1095. Grassroots/guerrilla/sampling, mobile marketing, (vehicle-based), media stunt marketing, viral & social media management	7,900,000	212	12
61	NEXT MARKETING, ATLANTA, GA Henry Rischitelli; 770-225-2200. Mobile marketing tours, channel marketing co-op fund management, event management and promotions	7,371,500	(-26)	17
62	LEADDOG MARKETING GROUP, NEW YORK, NY Dan Mannix; 212-488-6530. Experiential/event marketing, brand promotions, mobile & grassroots marketing, creative services & new media	6,950,245	27	11
63	IGNITION, INC., ATLANTA, GA Susan Driscoll; 678-701-0369. Global/national experiential marketing, sponsorship activation, cause marketing, strategic planning	6,800,000	(-15)	13
64	VOX GROUP, THE, EL SEGUNDO, CA Shawn Sedlacek; 310-535-5510. Production services, event management, mobile marketing, street team marketing, creative design	6,396,026	2	26
65	SOURCE COMMUNICATIONS, HACKENSACK, NJ Barry Bluestein; 201-343-5222. Sports marketing, online content development, franchise marketing, retail marketing, event/experiential marketing	6,389,838	3	27
66	AXIS PROMOTIONS, NEW YORK, NY Larry Cohen; 212-226-0886. Promotional products, company store, custom products, GWP, PWP	6,297,850	(-23)	19
67	DON JAGODA ASSOCIATES, MELVILLE, NY Don Jagoda; 631-454-1800. Sweepstakes/contests/games strategy & development, promotion Web services, promotion design services, social media promotions, incentive & loyalty promotion	$6,264,401	(-19%)	48
68	TRIS3CT, CHICAGO, IL Richard Thomas; 312-733-1303. Retail (point-of-purchase/coupons/FSI), TV/radio/print advertising, mobile, interactive VIEW TRIS3CT’S PROMO 100 WRITEUP HERE.	6,176,969	140	5
69	PRICEWEBER MARKETING COMMUNICATIONS, INC. Louisville, KY Shanna J. Columbus; 502-499-9220. Branding, digital media development, sales promotion, advertising, PR	6,127,996	(-2)	42
70	MARLIN ENTERTAINMENT, WESTPORT, CT Neal Frank; 203-255-6100. Events, multi-platform, sweepstakes, viral/ buzz, sponsor activation	6,100,000	11	20
71	REVOLUTION, CHICAGO, IL John Rowady; 312-529-5850. Sports marketing, sponsorship consulting, sponsorship media and promotion, mobile marketing/events, sponsorship research/ROI/measurement	6,083,500*	32	9
72	MARDEN-KANE, INC., GARDEN CITY, NY Marc Wortsman; 516-365-3999. Creative/Concept development, Web site development & hosting, online promotion development, contest judging, user-generated content moderation	5,681,798	(-52)	53
73	SHUMSKY, DAYTON, OH Michael Emoff; 937-223-2203. Promotional creative logo branding/ promotional product campaigns, online company store programs/ fulfillment & distribution, online incentive & recognition/rewards programs	5,349,640	(-13)	57
74	KEILER AND COMPANY, FARMINGTON, CT N/A; 860-677-8821. Advertising, interactive, media buying, PR, Web site development	5,096,834	(-2)	37
75	FUSE, BURLINGTON, VT Bill Carter; 802-864-7123. Brand strategy, PR, event marketing, design, interactive	4,947,340	46	15
76	MICHAEL ALAN GROUP, THE, NEW YORK, NY Jonathan Margolis; 212-563-7656. Street teams, publicity stunts, event marketing, displays & installations, strategic programs & partnerships VIEW MICHAEL ALAN GROUP’S PROMO 100 WRITEUP HERE.	4,600,000*	77	9
77	CENTRA MARKETING & COMMUNICATIONS, WESTBURY, NY Robert A. Bell; 516-997-3147. Creative/strategic planning, event/experiential marketing, sweepstakes, incentive management, promotion	4,018,583	24	14
78	COLLABORATIVE MARKETING GROUP, INC., WHEATON, IL Garrett Plepel; 630-871-1934. Account-specific marketing, cross merchandising, sweepstakes administration & fulfillment, creative design	3,288,382	75	10
79	VERTICAL MARKETING NETWORK, TUSTIN, CA Philip B. Saifer; 714-258-2400. Integrated marketing planning, creative, social media marketing, account-specific marketing/co-marketing, sweepstakes & contest implementation	3,138,185	11	14
80	THE A TEAM, NEW YORK, NY Andrew Cohen; 212-239-0499. Promotion planning, sweepstakes, interactive/social media, event marketing, CRM	2,833,000	16	11
81	GWP INC., MONTCLAIR, NJ Eric Lanel; 973-746-0500. New brand identity/launch, package design, event/experiential, Web site design, viral buzz marketing	2,700,000	5	19
82	VENTURA ASSOCIATES, INC., NEW YORK, NY Marla Altberg; 212-302-8277. Judging & administration, creative & consulting services, rules/legal copy review, online creative & Web hosting, prize procurement & fulfillment	2,645,000	(-24)	39
83	MARKETINGLAB, INC., MINNEAPOLIS, MN Rich Butwinick; 612-823-2292. Shopper marketing, retail marketing, consumer promotion, online marketing, digital marketing	$2,539,176	3%	10
84	IMC, HOLMDEL, NJ Robert Zick; 732-332-0515. Strategic planning, promotion development, trade marketing, Web design & new media, design of collateral materials	2,477,281	12	26
85	KERRY GROUP, LLC, THE, FENTON, MO Robert McCann; 636-203-5550. Events, trade/retailer education, sales/dealer incentive programs, sales demonstration programs, online interactive programs	2,234,048	(-38)	14
86	BECORE PROMOTIONS, LOS ANGELES, CA Mark Billik; 213-747-3123. Event production, hospitality, event marketing, logistics	2,156,143	38	17
87	BRAND FUEL, INC., MORRISVILLE, NC Robert Fiveash, Danny Rosin; 919-484-2565. Promotional items, corporate apparel, online stores & Web development, fulfillment, sales kits	2,133,496	(-19)	12
88	TIPTON & MAGLIONE, INC., GREAT NECK, NY Martin Maglione; 516-466 0093. Sales promotion planning & conceptual development, graphic design, Web site design and management, sweep- stakes administration & fulfillment, package design & brand positioning	2,047,000	(-6)	27
89	STROBE PROMOTIONS, INC., HICKSVILLE, NY Steve Caputo; 516-733-1835. Technology, premiums/prizes, administration, fulfillment, creative	1,997,396	49	5
90	RENEGADE, NEW YORK, NY Drew Neisser; 646-486-7702. Experiential, interactive, mobile, guerrilla, promotions	1,984,000	(-79)	14
91	LAUNCH CREATIVE MARKETING, CHICAGO, IL Kevin Keating; 312-870-9100. Promotion, in-store marketing, package design, digital marketing, advertising	1,981,294	21	37
92	SPECIALIZED MARKETING GROUP INC. (TSMGI), THE DEERFIELD, IL Jordan Bressler; 847-267-9200. Sports marketing, events/experiential marketing, promotional marketing programs	1,888,030	(-47)	10
93	PROMOTIONAL ALLIANCE INTERNATIONAL, INC., RANCHO CUCAMONGA, CA Brent Shigenaka; 909-944-9139. Gift-with-purchase & purchase-with-purchase, containers & packaging, visual merchandising	1,771,351	(-29)	7
94	206, INC., SEATTLE, WA Mike Salvadore; 206-388-1448. Engagement marketing, partnership development, branding & design, event production & management, PR	1,477,950	13	15
95	IMAGICORPS, REDMOND, WA Thomas W. Hutchinson; 425-869-0599. Event/experiential, retail, interactive, mobile, sports	1,383,646	(-17)	21
96	BARC INTEGRATED MARKETING, SAN FRANCISCO, CA John Randazzo, Sr.; 415-992-4800. Promotion planning, creative/concept development, strategic partners, trade/channel marketing, online advertising/promotion	1,153,905	(-59)	21
97	AMPLIFY SPORTS & ENTERTAINMENT, NEW YORK, NY Michael Kempner; 212-812-8966. Property representation & sponsorship sales, sponsorship consulting & measurement, measurement and research, event management, celebrity endorsement negotiations	1,095,000	(-31)	4
98	THE RED GROUP, WHEATON, IL Rachel L. Klein; 630-221-9900. Branding/awareness, lead generation, identity development, sales support	741,900	(-25)	8
99	INTERFERENCE INC., NEW YORK, NY Sam Travis Ewen; 212-995-8553. Experiential marketing, guerrilla, events, street sampling, digital media	670,119	(-49)	9