Chief Marketer Staff
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Colgate Revamp Cuts 4,440 Jobs, Boosts R&D
Colgate-Palmolive will cut 4,440 jobs as part of a four-year restructuring plan announced yesterday. Colgate hopes to maintain volume growth, improve profits, speed up product and marketing launches and further globalize advertising and sourcing. …
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FedEx and NBA in Marketing Alliance
FedEx Corp. and the National Basketball Association have formed a marketing alliance in which FedEx Corp. will promote its international delivery services through domestic NBA events and league media properties such as NBA TV and NBA.com. The first-ever …
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Agencies
Business Travelers Remember Promotional Products
If you’re a brand marketer trying to get your product’s name out to the public, then you want to get a branded promotional product into people’s hands. According to a recent survey conducted by L.J. Market Research for Promotional Products Association …
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Agencies
Revving Up Sales Motivation
How to incent the folks selling incentives? Up the ante—in fact, rev it up. One lucky employee of CorpLogoWare, a Miami-based promotional products distributor, will win a Porsche Boxter ‘S’ at the company’s annual awards banquet in Las Vegas in …
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Agencies
Hilton Teams With Yes, Dear
Hilton Garden Inn hotels and Twentieth Television have teamed in a sweepstakes to incent viewers to watch the syndicated Yes, Dear comedy series. Consumers can log on to YesDearSweepstakes.com or Hiltongardeninn.com for a chance to win a …
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Agencies
Pepsi Sweeps Sends Winner to Apprentice Finale
Pepsi-Cola North America has teamed up with one of NBC’s most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one …
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Agencies
Clorox Issues Warning Regarding Lottery Scam
The Clorox Co. has issued a warning about a lottery scam targeting consumers, particularly the elderly, throughout the U.S. Victims of the scam report receiving a letter that claims they have won a large cash prize from the International Lottery …
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Agencies
Chestnut Hill Says Proof Is In the Product
Call it an apparel interpretation of the Pepsi Challenge. A new entrant in the apparel premium market has taken on its competitors with a side by side comparison of its polo shirts to theirs. Chestnut Hill is aiming for the high-end corporate clothing …
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Agencies
Barefield Named CEO at GiftCertificates.com
GiftCertificates.com has named Timothy Barefield CEO. He replaces Michael Ahern, who will remain a member of the company’s board of directors. Ahern had been CEO of GiftCertificates.com since 2000. Barefield joined the Seattle-based company in March of …
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Advo Allies Insert Programs with Newspapers
(Direct Newsline)—Advo, Inc. has formed a strategic alliance with Paddock Publications to jointly distribute advertising inserts by mail and the Daily Herald newspaper in the Chicago area. The combined insert program will reach more than 725,000 …