Chief Marketer Staff
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Agencies
First Class All The Way
First class passengers on select Continental Airlines flights can soon carry that “first class” feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., …
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Agencies
Snapple Upsets Staten Island Official with Real Facts Game
For Snapple and it’s popular Real Facts Game, the attention turned earlier this week to one question: “What is the most recognized smell in the world?” When the answer popped up on the Snapple Web site, some were offended. The answer: “No, it’s not …
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Allied Domecq Hires Rob Warren in New VP Post
Allied Domecq Spirits, North America, has appointed Rob Warren as senior VP-national accounts, a new position. The appointment takes effect Jan. 17. He will take responsibility for channel management, on- and off-premise chain accounts and military …
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Insider to Replace O’Neill at Mitsubishi
Mitsubishi Motors President of Manufacturing Rich Gilligan has been appointed to replace Finbarr O’Neill as president and CEO at Mitsubishi Motors North America. Rich Gilligan O’Neill resigned Tuesday to become president and CEO at dealership software …
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Agencies
Lexar, MGM Studios Partner For Be Cool Sweeps
Lexar Media, Inc. is offering a new sweepstakes tied into the upcoming release of MGM Pictures’ Be Cool, offering consumers a chance to win the grand prize to attend the movie premiere. The Be Cool With Lexar Sweepstakes will award one grand-prize …
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DMA Issues Privacy Law Guides
The Direct Marketing Association has issued two new documents on complying with new California legislation and Federal Trade Commission (FTC) rules that take effect early this year.
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FTC Charges Herbal Supplement Marketer
A company that heavily advertised an herbal dietary supplement to the Chinese and Vietnamese-language communities has settled Federal Trade Commission charges of making false and unsubstantiated claims for the product.
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Nordstrom Posts Five-Week Sales Increase
Nordstrom, Inc. reported sales of $1 billion for the five-weeks ended Jan. 1, up 11.7% from $936.2 million last year.
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Alleged Spyware Operation Said to Close
Stanford Wallace and his two companies will shut off their Internet spyware computer programs and stop sending related pop-up advertisements until a federal lawsuit is resolved.