Chief Marketer Staff

• June 1, 2005

   

• Agencies

  June 1, 2005

   

• PROMO 100: The Top 25

  Momentum Worldwide tops the PROMO 100 ranking of the top 100 promotion marketing agencies, published today by PROMO Magazine. Momentum took the No. 1 slot with estimated 2004 net revenues of $81 million, up an estimated 43% from 2002. Its 2004 campaign …

• Department Store Ad Dollars Go Digital

  Advertising spending from department stores is shifting from print to television, radio and the Internet, according to a new report. Department stores may increase their online spending by up to 80% by 2009, the study predicted.

• Thomas Register Ends Print Directories, Continues Online Listings

  Thomas Industrial Network has discontinued the print versions of its Thomas Register of American Manufacturers and Thomas Register Regional Buying Guides.

• Agencies

  Maryland Window Contactor Charged With Making Illegal TM Calls

  The Maryland Attorney General has charged Chesapeake Window and Building, a window contractor based in Linthicum, MD, with making prospecting calls to consumers who had registered their numbers with the national do-not-call list, in violation of the Maryland Telephone Consumer Protection Act.

• Autobytel Chooses Schmidt as New CFO

  AutobyTel Inc. has appointed Michael Schmidt to serve as its executive vice president and chief financial officer. Schmidt has been with the Irvine, CA-based automobile direct marketer since April 2004, when he joined as senior vice president of finance.

• Bravo Group Appoints Cabrera Head of One-to-One Unit

  The Bravo Group has named Luis Cabrera managing director of Bravo Uno-a-Uno, its one-to-one marketing group

• Letters to the Editor

  Letters to the Editor regarding “Loose Cannon: Tube Be, Or Not Tube Be” and “Loose Cannon: Enemy Action at the Incentive Show”.

• List and Database News

  Prospecting lists for the direct response marketing industry.