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RSA Locks In E-mail Effectiveness

When it comes to e-mail campaigns, little things like personalized greetings mean a lot, and big things like original photography and strong subject lines

Velocity: High Jumpers

How do you follow up a No. 5 ranking in the 2004 PROMO 100? Velocity Sports & Entertainment climbed a little higher. The Wilton, CT-based sponsorship

Agencies

The Case for Blogging

Most advertising, marketing and public relations professionals know a blog short for Weblog when they see one. But many are skeptical about actually using

Sweet’N Low Plays up Pink with Panther

Sweet’N Low plays up its iconic pink packet with a tie-in to MGM Studios’ upcoming flick The Pink Panther. Sweet’N Low revives the panther as he paints the town pink The Think Pink campaign uses TV, P-O-P, special packaging and a Web site redesign to …

Bravo Extends Series Via Webisodes

To build buzz around its new series Sports Kids Moms & Dads, Bravo is extending its brand on the Internet, launching exclusive Webisodes from the show. Sonja and her family star in the Webisode For the first time, Bravo will release eight Webisodes of …

Brown-Forman Names New CEO

Brown-Forman Corp. has named Paul Varga CEO effective Aug. 1. Paul Varga Varga replaces Owsley Brown II, who stays on as chairman. Brown had been CEO since 1993 and is the great grandson of the company founder, George Garvin Brown. Varga, 41, has been …

HSBC Restarts Drive Free Challenge

HSBC Bank’s vintage Checker Cab fleet will hit the streets of New York again, this time to activate its sponsorship of a golf tournament and a coinciding contest dangling another vintage vehicle. This 1966 VW Microbus is the grand prize in HSBC’s …

UPS Promoting Herbie With NASCAR Sweepstakes

UPS has launched an online sweepstakes dangling a ride in Herbie the Love Bug on a NASCAR racetrack with driver Dale Jarrett. Herbie and Lindsay Lohan The winner and one guest will fly to Infineon Speedway in Sonoma, CA, for the NASCAR Nextel Cup race …

Activision Launches True Crime Sweeps

Activision is giving consumers a taste of the good life, the life of Marcus Reed—the new lead character in the sequel to the True Crime: Streets of L.A. game—under a new sweepstakes, which offers the chance to a brand new Chrysler 300. Activision is …

News Briefs

DIET CHERRY VANILLA DR PEPPER: will serve up a thank you to New Yorkers tonight at 7:30 at Passannante Ball Field, handing out free popcorn and Diet Cherry vanilla Dr. Pepper as part of the brand’s classic movie night. As part of the promotion, …