Chief Marketer Staff

• Fast Food Under Attack

  In two separate developments, the fast-food, soda and snack industries have come under the scrutiny of lawmakers. In Connecticut, a school nutrition bill

• The Rankings: 26 through 100

  2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400

• Test or Die!

  Of the 20,000-plus new products launched annually, barely 10% succeed. But there are four key priorities every brand manager should attend to when considering

• Agencies

  I’m Tired!

  As of this writing, the finale of season three of The Apprentice is less than a week away. Soon the world will know which candidate gets the honor of

• Agencies

  Are you experienced?

  It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience

• Agencies

  The Case for Blogging

  Most advertising, marketing and public relations professionals know a blog short for Weblog when they see one. But many are skeptical about actually using

• Agencies

  Direct Deposit

  Data is a lot like money. If you have it and you can access it, it’s a wonderful thing. But if you don’t have it, or you have it but can’t get to it when

• Velocity: High Jumpers

  How do you follow up a No. 5 ranking in the 2004 PROMO 100? Velocity Sports & Entertainment climbed a little higher. The Wilton, CT-based sponsorship

• Agencies

  Getting More Intimate

  Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,

• Agencies

  Wine DMers Ready to Uncork New Markets

  Wine marketers are gearing up for another round of fights following the U.S. Supreme Court decision May 16 that found bans against direct sales by wineries