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Getting More Intimate

Getting More Intimate

Posted on June 1, 2005 by Chief Marketer Staff

Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search, with a tool for every application, no matter what searchers are looking for.

But in recent months another type of search engine has begun coming into its own: the vertical search engine, which stakes a claim to do only one thing but do it better

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