Author

Chief Marketer Staff

  • Velocity: High Jumpers

    How do you follow up a No. 5 ranking in the 2004 PROMO 100? Velocity Sports & Entertainment climbed a little higher. The Wilton, CT-based sponsorship

  • Agencies

    Direct Deposit

    Data is a lot like money. If you have it and you can access it, it’s a wonderful thing. But if you don’t have it, or you have it but can’t get to it when

  • Agencies

    Getting More Intimate

    Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,

  • Agencies

    Wine DMers Ready to Uncork New Markets

    Wine marketers are gearing up for another round of fights following the U.S. Supreme Court decision May 16 that found bans against direct sales by wineries

  • Agencies

    CharterAuction Alleges Click Fraud

    Nate McKelvey believes he has hold of a smoking gun and no one in authority is interested. Specifically, the founder and CEO of executive air service

  • Letters

    We’ve heard from a consumer with strong opinions about online marketing, and a 2004 PRO Award finalist who plans to be back this year. Finishing Third

  • Agencies

    CC Ups the Ante to $2.5MM

    Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among

  • Agencies

    News briefs/directmag.com

    5/17 TWO DIRECT MARKETING FIRMS shut down in 2003 by the Commodities Futures Trading Commission settled Federal Trade Commission charges that they misled

  • Agencies

    You Ain’t Seen Nothin’ Yet

    Recently the U.S. Postal Service filed a request for higher rates with the Postal Rate Commission. The postmaster general is on record saying the USPS

  • Rounding Out the Field

    Momentum Worldwide Heading the No. 1 agency, Chris Weil (CEO since October 2003) is bent on building cohesion among acquired shops worldwide, and decentralizing