Chief Marketer Staff

• Agencies

  Are you experienced?

  It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience

• PROMO Xtra

  Excerpts from our e-newsletter 5/17 Interactive work by Starcom MediaVest’s operating group GM Planworks helped the agency win General Motors’ $3.2 billion

• Velocity: High Jumpers

  How do you follow up a No. 5 ranking in the 2004 PROMO 100? Velocity Sports & Entertainment climbed a little higher. The Wilton, CT-based sponsorship

• The Rankings: 26 through 100

  2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400

• The Top 25 Agencies

  2005 Promo 100’s top 25 companies.

• Letters

  We’ve heard from a consumer with strong opinions about online marketing, and a 2004 PRO Award finalist who plans to be back this year. Finishing Third

• Agencies

  CC Ups the Ante to $2.5MM

  Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among

• Agencies

  Hanging Its Hopes

  Best Buy is testing oversize door hangers to promote its Reward Zone customer loyalty program. A 500,000-piece trial began in April in Minneapolis (the

• Perfect Circle

  At first glance, deep-discount retailer Dollar General’s sponsorship of a NASCAR Busch Series race team doesn’t make sense. But the marriage of the chain

• Client side

  Circuit City Stores, Inc., Richmond, VA, named John Reilly manager of partnership marketing. Vincent Moy named VP-research and Marla White appointed executive