Chief Marketer Staff

• Loews, SI Kids Offer Free Movie Series

  Loews Cineplex Entertainment and Sports Illustrated for Kids are joining forces to offer a summer promotion in which kids can escape the heat and go to the movies for free. Shark Tale is one of the stars in the Free Summer Kids Film Series The Free …

• Chef Tour Touts Sargento Cheese

  Sargento Foods is promoting its Bistro Blends cheese with a chef tour in malls and supermarkets. Families compete in cook-offs in malls The 10-market campaign includes and Bistro Blends Battles! in malls and Chef Live! appearances in supermarkets The …

• Texas Rangers Go To The Dogs For Sponsorship

  The Texas Rangers are going to the dogs… and cats… and other pets, thanks to a marketing partnership with Central Garden & Pet Co. Dogs will get to attend a Texas Rangers game, thanks to Central Garden & Pet Co. The partnership will be similar to …

• Fans Use Text Messaging For Coke Marathon Updates

  Mobile marketer WiggleWireless will keep spectators at this Sunday’s Coca-Cola Rock ‘n’ Roll Marathon informed about the progress of race participants and race coverage updates through text messaging. Mobile phone users sign up for WiggleWireless at …

• Mom Sells Ad Space on Baby

  A mother-to-be who posted a listing on eBay.com selling ad space on her unborn child has gotten a taker. GoldenPalace.com won the auction, paying the child’s parent’s $999 in a sponsorship deal that calls for the child to wear shirts, hats, bibs, and …

• Newcastle Brown Ale Gets New Packaging

  Newcastle Brown Ale is out with a new look just in time for the lucrative summer season. A new look is expected to enhance visibility for Newcastle Brown Ale The brand has redesigned its label and packaging materials to improve recognition and …

• Draft Taps Jones, Nubie for Nokia

  Draft Chicago has hired Chicago agency veteran Nick Jones to lead its new Nokia global retail business. Nick Jones Jones joined Draft this week as senior VP, a new post. He had been executive VP-director of client services at Upshot, Chicago, where …

• News Briefs

  KENTUCKY FRIED CHICKEN: is getting plenty of complaints from British TV watchers who don’t like its TV ads showing call center representatives singing with their mouths full. The Brits said it depicts bad manners and looks unpleasant. Some 1,671 …

• Organics Gain Momentum

  Mainstream marketers are readying new organic products, even as consumer interest in organic food grows. Go Organics for Earth Day boosted organic sales about 15% General Mills, ConAgra and Campbell Soup Co. will launch organic items by fall, …

• Department Store Ad Dollars Go Digital

  (Direct Newsline)—Advertising spending from department stores is shifting from print to television, radio and the Internet, according to a new report. Department stores may increase their online spending by up to 80% by 2009, the study predicted. The …