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Chief Marketer Staff

  • Goodyear Garage Opens Cyber Doors

    Fans attending last weekend’s NASCAR events in Charlotte, NC, got the chance to try out Goodyear Tire & Rubber Co.’s new interactive educational Web site. The Goodyear Garage was up and running at Internet kiosks at Lowe’s Motor Speedway, the day the …

  • School Specialty Acquired for $1.5 Billion

    School Specialty Inc. has been acquired by an affiliate of Bain Capital Partners LLC for about $1.5 billion in stock.

  • Alloy Losses Deepen in Quarter

    Alloy Inc. reported a net loss of $15.9 million for the first quarter compared to a net loss of $9.2 million last year.

  • Bill Aims to Cut Cost of DTC-Marketed Drugs

    A bill that would bar pharmaceutical companies from passing on advertising costs for drugs advertised directly to consumers has been introduced in the Senate.

  • Internet Advertising Grows 8.2% in First Quarter

    Total advertising expenditures for the first quarter of 2005 increased 4.4% to $33.5 billion last year, according to market research firm TNS Media Intelligence.

  • Draft Chicago Names Nubie Group Creative Director

    Draft Chicago has named Steve Nubie, former director of advertising for McDonald’s and a creative director at Leo Burnett, senior vice president, group creative director.

  • Trump Selects WebLinc to Upgrade Web Sites

    Trump Entertainment Resorts has chosen WebLinc to redevelop its Trump Taj Mahal, Trump Plaza and Trump Marina Casino Web sites.

  • McClatchy Taps AdPay for Online Classifieds

    The McClatchy Co. has selected AdPay’s Click-N-Buy Classifieds to create online marketplaces featuring Auctions, Best Offer, Buy Now and retailer storefronts.

  • Short Cuts

    www.ona.com, a Lithuanian online retailer, has added jewelry and accessories to its product line ahich includes home furnishings and textiles.

  • List and Database News

    Penn Herb Co. This newly managed file contains 14, 837 people who’ve bought medicinal herbs within the past 12 months, sourced from direct mail and the Internet. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: Rubin Response Management Services …