A mother-to-be who posted a listing on eBay.com selling ad space on her unborn child has gotten a taker.
GoldenPalace.com won the auction, paying the child’s parent’s $999 in a sponsorship deal that calls for the child to wear shirts, hats, bibs, and other clothes branded with the casino’s logo. The deal lasts one month.
GoldenPalace.com said the child is expected to be “all over” Pennsylvania, New York and New Jersey this summer. The mom, Michele Hutchison, 26, is expecting a son in June, according to news reports. She had posted listings on both eBay and Craigslist.
“I think we are redefining the nature of sponsorship, branding and advertising in general,” said GoldenPalace.com CEO Richard Rowe in a statement. “We’re breaking new ground every day it seems and I think it is very possible there will be a chapter on GoldenPalace.com in student’s marketing textbooks someday.”
Skin for sale has gained popularity, particularly among young people looking to put a few extra dollars in their pockets.