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Chief Marketer Staff

  • May Showers J.C. Penney, Jos A. Bank With Increases; Sharper Still Down

    J.C. Penney Co. and JoS A. Bank both reported sales increases last month, but Sharper Image is still struggling to come out of a transitional period

  • Citigroup to Operate Federated Credit Card Business

    Citigroup has formed an alliance with Federated Department Stores Inc. to operate the retailer’s proprietary and co-branded Visa credit card businesses

  • Former Priceline CEO is New FreshDirect Chair

    Online food delivery service FreshDirect has appointed Richard S. Braddock as chairman of the board

  • People in the News

    O’Currance Teleservices has hired Cynthia Ahlstrom as its director of operations

  • Short Cuts

    Virgin Mobile Australia has selected Unica Corp.’s Affinium software

  • List and Database News

    Asia for Kids Master Communications Inc. has launched a list of 20,000 last-12-month buyers and inquirers from its Asia for Kids catalog. The educational products catalog offers books, videos, software, games, posters and other products for children in …

  • EXTRA XTRA: Subway Phases Out Sandwich Promo

    Subway is phasing out its decades-old Sub Club program because of consumer fraud found in the program and the company’s long desire to update the overall promotion. The restaurant chain started offering the free-sandwich promotion at least 25 years ago. …

  • Listline e-Newsletter 06/02/05

    21st Century Marketing assumed management yesterday of the Walter Drake
    list portfolio, including a master file with more than 1.2 million
    buyers from the last 12 months. About 77% of these catalog customers are
    women.

  • Listline e-Newsletter 06/01/05

    Natural health products marketer Dews Twenty First Century has appointed
    Lake Group Media Inc. as its list manager. These 37,746 men and women
    spent an average of $27 per order in response to direct mail. MKTG
    Services was the prior list manager.

  • Woman Sues McDonald’s For $2.2 Million over Monopoly Winnings

    The widow of a man who was charged with conspiracy in a plot to bilk a McDonald’s Corp. contest in which he won the $1 million grand prize is suing the company for failing to make good on the full payment. In the lawsuit, filed Friday in Cook County …