Chief Marketer Staff
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News Briefs
SCRATCH: Toronto, has brought in a third partner, Elan Packer, as the agency adds new work. Packer had been a brand manager at Pfizer and Novartis, with an earlier stint as director of client services at LLS Market Research. He joined Scratch’s founding …
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Agencies
Brain Quest Offers College Tuition Sweeps
Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest …
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Agencies
Chella E-mail Reaches Dropped Shoppers
Chella Professional Skincare began selling its anti-aging solution over the Web in December 2003, about three months after the company itself was founded. And for the most part, operations were a thing of beauty. Primarily by promoting its site through affiliate networks, Chella was able finally to turn a profit in January 2005. But there was one blemish on that picture: Chella had virtually no ability to relate to its customers through e-mail.
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Agencies
Cruise Firm Finds Smooth Seas in Pay-Per-Call
Mike Monahan was facing a problem. Monahan directs marketing and e-commerce for CruiseOne and Cruises Inc., two Fort Lauderdale, FL-based companies selling cruises on major ship lines as subsidiaries of National leisure Group. And his advertising was starting to underperform.
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IDG’s Deb Goldstein Chosen List Leader of the Year
The Direct Marketing Association’s List and Database Council named Deb Goldstein, president of IDG List Services, as the 2005 List Leader of the Year. The award recognizes outstanding contributions to the list and database industry.
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Agencies
Howard Draft to Chair John Caples International Awards
Howard Draft, chairman and CEO of Draft, one of the world’s leading marketing services agencies, has been named the 2005-2006 general chair of the John Caples International Awards.