Chief Marketer Staff

• Agencies

  Howard Draft to Chair John Caples International Awards

  Howard Draft, chairman and CEO of Draft, one of the world’s leading marketing services agencies, has been named the 2005-2006 general chair of the John Caples International Awards.

• CitiFinancial Says UPS Lost Data on 3.9 Million Customers

  CitiFinancial, the community lending arm of Citigroup, said that tapes bearing the names of 3.9 million CitiFinancial Branch Network customers were lost by shipper UPS while in transit to a credit bureau.

• Computer Associates Finalizes Concord Communications Purchase

  Computer Associates International, Inc. has completed its acquisition of Concord Communications, including its Aprisma Management Technologies subsidiary. The cash transaction is valued at $337 million.

• Fingerhut Direct Marketing Picks Offermatica for On-Site Optimization

  Fingerhut, a general merchandise marketer, has chosen Offermatica to provide live testing capabilities of its online campaigns

• Letters to the Editor

  Letters in response to “Loose Cannon: An Column, Direct Newsline, June 6, 2005”

• List and Database News

  Prospecting lists for the direct response marketing industry.

• Live from Chicago: Catalogers’ Place in Web Retail

  Attendees at the Internet Retailer 2005 show in Chicago heard yesterday that direct marketers had all the tools they needed to forge the big names in Web merchandising

• New Jersey Bans Sale of Soda and “Junk Food” in Schools

  New Jersey yesterday became the latest state to move forward on addressing the epidemic of childhood obesity by banning the sale of soda and “junk foods” in its schools as of the start of the 2007 school year. Active Governor Richard J. Codey said that …

• GM Outlines New Sales and Marketing Strategies

  General Motors said yesterday that the struggling automaker would re-tool its sales and marketing strategies as part of a plan to make up for a $1.3 billion first quarter loss by its North America business unit. Rick Wagoner To save costs, CEO Rick …

• Diageo to Buy Bushmills, Sticks to Sidelines in Allied Domecq Bidding

  Diageo, the world’s largest liquor company, has agreed to buy the Bushmills brand from Pernod Ricard S.A. along with the option to acquire a wine business for $362 million. Diageo also agreed to not enter into discussions with any third party in …