Chief Marketer Staff, Author at Chief Marketer

Cleanup in the Comparison Aisle

Attention, comparison-engine Web shoppers: There

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include

Digital

Contextual Ads: Where Content Is King

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.

Listline e-Newsletter 06/15/05

Avrick Direct Inc. has appointed Fasano and Associates to manage the
Roses Forever continuity buyers list. This is a list of 304,486
consumers who paid $395 on a credit card to receive a monthly shipment
of a dozen roses for one year.

Lexus Signs Sponsorship Deal with USTA

Lexus has replaced Lincoln Mercury as the Official Vehicle of the U.S. Open. As part of the three-year deal, Lexus will also be the presenting sponsor of the U.S. Open Men’s Singles Championship, and will award an all-new 2006 Lexus GS 430 to the …

Agencies

Lipton Taps National Parks as Prizes

Lipton is out with a sweeps that sends the winners on getaways to some of the nation’s national parks. The sweeps, in partnership with the National Park Foundation, runs during June, July and August. Consumers can enter at Lipton.com/summersweeps. Each …

Agencies

Kraft Serves Oreo Jingle Contest

Kraft Foods is reviving Oreo’s TV ad jingle “Ice Cold Milk and an Oreo Cookie” with a contest offering the chance to sing in an Oreo radio commercial. The Milk’s Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their …

How Moms Respond to E-Mail: Survey

Most moms check their e-mail at least twice a day, and working moms shop more online than stay-at-home moms. A survey by EmailLabs and Lucid Marketing found that 57% of moms check their e-mail two or more times a day. Only 20% check it once a day, and …

IRI Taps Garga as Group President

Research firm Information Resources, Inc. named Sunil “Sunny” Garga president of its Analytic Insights Group. Garga had been president-COO of Marketing Management Analytics, Wilton, CT, and earlier was director of client services at SAMI and Burke’s …

Chief Marketer Staff

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