Chief Marketer Staff

• USPS to Run Small Business Seminar in St. Louis

  The U.S. Postal Service is offering a seminar for small business owners in the St. Louis metropolitan area. Veteran direct marketer Jerry Heisler will lead the seminar.

• Direct Announces One-Day Conference for Financial Marketers

  Multichannel Marketing Day, presented by DIRECT and Multichannel Merchant, and sponsored by Experian, brings together top experts to offer insights on achieving multichannel success.

• List and Database News

  Mailing list availabilities

• Two Lawsuits Against D.L. Blair and the Daily News Dismissed

  Two New York judges last week dismissed two separate suits against D.L. Blair and the New York Daily News over a printing error in the newspaper’s Scratch n’ Match game. A typing error at Blair caused the Daily News to print one wrong number in a string …

• Agencies

  McDonald’s Names DIC Licensing Agent; Sweeps Ties to Sharkboy

  McDonald’s Corp. has signed DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel. DIC will develop new programs and products for McDonald’s McKids brand slated to rollout later this year and in 2006. The …

• Pampers Out, Huggies in at Some Costco’s: Report

  Big-box retailer Costco will no longer carry Procter & Gamble’s Pampers diaper brand at the majority of its stores, The Cincinnati Post reported last week. Beginning next month, Pampers’ Baby Stages, will be cut from Costco shelves in about 70% of its …

• Live From MMR: Mobile Integration

  The number of mobile marketing programs are growing by leaps and bounds. And as the average age of the typical mobile users creeps upwards, mobile campaigns can be more successful when integrated with other promotional tactics. “Mobile is a channel, not …

• Agencies

  Red Robin to Give a New Grill in Exchange for the Grungiest

  The grubbiest grill owner will get a new one from Red Robin Red Robin Gourmet Burgers is on the hunt for the greasiest, grungiest, most broken-down barbeque grills around in a contest that awards the winner a brand-new shiny grill. Through June 19, …

• Little Debbie Ties to Baseball, Rockwell

  Little Debbie snack cakes get a double dose of nostalgia through separate licensing deals with the National Baseball Hall of Fame and Norman Rockwell Licensing. McKee Foods Corp. will leverage both licensing tie-ins with Hall of Fame and Rockwell …

• Halo Awards Honor Target, American Heart Association

  Target Stores and the American Heart Association are being honored today with Golden Halo Awards at the Cause Marketing Forum in New York City. The Halo Awards are “lifetime achievement” awards for strong, continued cause marketing programs, said Cause …