Chief Marketer Staff

• IDMF, Internet World Shows to Co-Locate

  The International Direct Marketing Fair and Internet World will take place simultaneously May 9-11 at Earl’s Court in London.

• Short Cuts

  The U.S. Postal Service is making available co-branded Priority Mail shipping boxes to buyers and sellers on EBay.

• List and Database News

  Mailing list availabilities

• Digital

  Cleanup in the Comparison Aisle

  Attention, comparison-engine Web shoppers: There

• Digital

  When It Pays to Be Negative

  Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include

• Digital

  Contextual Ads: Where Content Is King

  Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.

• Listline e-Newsletter 06/15/05

  Avrick Direct Inc. has appointed Fasano and Associates to manage the
  Roses Forever continuity buyers list. This is a list of 304,486
  consumers who paid $395 on a credit card to receive a monthly shipment
  of a dozen roses for one year.

• Lexus Signs Sponsorship Deal with USTA

  Lexus has replaced Lincoln Mercury as the Official Vehicle of the U.S. Open. As part of the three-year deal, Lexus will also be the presenting sponsor of the U.S. Open Men’s Singles Championship, and will award an all-new 2006 Lexus GS 430 to the …

• Agencies

  Lipton Taps National Parks as Prizes

  Lipton is out with a sweeps that sends the winners on getaways to some of the nation’s national parks. The sweeps, in partnership with the National Park Foundation, runs during June, July and August. Consumers can enter at Lipton.com/summersweeps. Each …

• Agencies

  Kraft Serves Oreo Jingle Contest

  Kraft Foods is reviving Oreo’s TV ad jingle “Ice Cold Milk and an Oreo Cookie” with a contest offering the chance to sing in an Oreo radio commercial. The Milk’s Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their …