Chief Marketer Staff

• Listline e-Newsletter 06/23/05

  Positive Futures Network has appointed Pacific Lists Inc. as manager of
  the Yes Magazine list of 11,881 active subscribers. This quarterly
  publication focuses on social and cultural change.

• Loose Cannon: Database Marketing Goes to War

  Got a kid in college or about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start looking for a letter similar to the following in your mailbox:

• Who Should “Own” Customer Interactions?

  For most of the 20th century, American consumer companies flourished by focusing on product, price, and brand. Today that’s no longer enough. Companies must now employ the customer relationship skills of the 19th-century neighborhood tailor combined with the merchandising superiority of today’s large retailers.

• Entertainment and Character Licensing Booming

  Royalties from licensing in the United States in 2004 were $5.85 billion, about flat with 2003, with the industry seeing a gain in royalty payments of only 0.7%.

• Digital

  Digital Broadcast Provide a New Niche for Advertisers

  Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.

• DVRs Don’t Have to Spell Death to TV Ads

  Television stations can blunt the ad-skipping damage from digital video recorders (DVRs) such as TiVo by creating spots that elicit a strong emotional response from the audience.

• Email

  “False Positives” an E-mail Negative

  For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:

• ICC Credit Acquired by Equity Firm

  ICC Credit, a U.K. credit-reporting agency, has been acquired by Ratos, a Swedish private equity firm, for an undisclosed sum.

• Sportsman’s Guide Withdraws Offering

  The Sportsman’s Guide Inc. has withdrawn its registration statement to make a public offering of 2.5 million shares of its common stock, citing uncertain market conditions.

• Data Breaches, Phishing Sap Faith in E-Commerce: Survey

  Increasing reports of lost consumer data files and disclosures of unauthorized access to sensitive personal data are taking a toll on consumers’ confidence in online commerce,